SMOOTH PROTECTION OF CAR, OFFICIAL LAUNCH (from left): Puan Mas Tina Abdul Hamid (Co-ordinator of VTREC), YDH Dato’ Dev Kumar M M Sree (Deputy Director of CID (Intelligence/Operation), Mr Antony Lee (Chairman of PIAM), (behind) Encik Mohamed Sabri Ramli (Deputy Chairman of MTA) and Tuan Khairul Anwar Bachok (Enforcement Director of JPJ)
KUALA LUMPUR, 8 APRIL 2021: YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID, Bukit Aman officiating the Vehicle Theft Council of Malaysia (VTREC) and Polis Diraja Malaysia (PDRM) Vehicle Theft Public Awareness Campaign 2021 at Nu Sentral Shopping Mall, Kuala Lumpur, today.
Puan Mas Tina Abdul Hamid, Co-ordinator of VTREC delivering her Welcome Speech
The event began with a welcome speech from the Co-ordinator of VTREC, Puan Mas Tina Abdul Hamid. In her speech, Puan Mas Tina notes that the campaign aimed to further reduce the rate of vehicle theft in country through public awareness and behaviour change in protecting their vehicle which reflects the campaign theme “PROTECT YOUR VEHICLE FROM THEFT”.
Puan Mas Tina Abdul Hamid, Co-ordinator of VTREC delivering her Welcome Speech
Puan Mas Tina records highest appreciation to PDRM in particular the Crime and Investigation Department (CID) for co-organise the campaign and all government agencies such as Jabatan Pengangkutan Jalan (JPJ), Kastam Diraja Malaysia (KASTAM) as well as non-government agencies such as Persatuan Insurans Am Malaysia (PIAM), Malaysian Takaful Association (MTA) and PUSPAKOM Sdn Bhd (PUSPAKOM) for their contributions.
Encik Mohamed Sabri Ramli (Deputy Chairman of MTA) and a part of attendance of the campaign
Encik Saiful Nizam Jahaludin (Malaysia Takaful Assoiation (MTA)) and a part of attendance of the campaign
Among the participants attended the Official Launch
Puan Mas Tina said “the 2-month campaign will be brought to other strategic hot spot areas. Multiple programmes and contest are scheduled for public, both online and offline.” Puan Mas Tina also thanked YDH Dato’ Dev Kumar for officiating the campaign and everyone for their contributions and involvements either directly or indirectly that has brought everyone to the momentous event. Such a campaign like this without their support and commitment, today’s event would not be possible.
YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID (Intelligence/Operation) delivering his Keynote and Officiating Address
The launch then was graced by keynote and officiating address by YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID (Intelligence/Operation). During his speech, he thanked and congratulated VTREC for working closely with PDRM to drive down vehicle theft in the country. The PDRM-VTREC Vehicle Theft Awareness Campaign 2021 clearly demonstrates a bigger role
YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID (Intelligence/Operation) delivering his Keynote and Officiating Address
Mr Antony Lee (Chairman of PIAM) and a part of attendance of the campaign
played by government agency and non-government agency such as PDRM and VTREC in combating vehicle theft. A strong collaboration between the two entities is much needed and should serve as important strategy to bring down vehicle theft rate. Nevertheless, strong support and inputs from various stakeholders on an on-going basis will further strengthen the initiatives to curtail crime of vehicle theft nationwide.
Among the participants attended the Official Launch
YDH Dato’ Dev Kumar highlighted that “there were 21,578 vehicle theft cases reported in 2020 compared with 30,868 cases in 2019, in 2020 vehicle theft has reduced by 30%. The number of stolen cars were 4,596 units, motorcycles 16,057 and lorries while, van and heavy vehicle 925 units”. He added that number of vehicle theft cases in the country had shown a decline each year.
Among the participants attended the Official Launch
He also mentioned that since 2016, as many as 1,215 syndicates members of vehicle theft have been charged under Crime Prevention Act (POCA) 1959. That number however excluded those members who had been charge in court for same offence. Out of that total, 753 who stole motorcycles, 422 who stole cars and the 40 who stole other vehicles.”
Puan Mas Tina Abdul Hamid (Co-ordinator of VTREC) and among the participants attended the Official Launch
In closing, YDH Dato’ Dev notes that the launch of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021 will attract public attention to participate and to protect their vehicle also hoping that it will further reduce the rate of vehicle theft crime.
The gimmick of the Official Launch
The event then continued with launch gimmick, memento presentation, visit to exhibitors’ booths, visit to awareness wall, press conference and participatory activities for attendees’ involvement. The SOP of COVID-19 was closely monitored throughout the event.
Puan Afif Aliyana Abu Fitri (Executive of VTREC) being escorted by CID Officers to the stage for official launching gimmick
Puan Mas Tina Abdul Hamid, Co-ordinator of VTREC presenting a steering lock to YDH Dato’ Dev Kumar, Deputy Director of CID (Intelligence/Operation) for official launching gimmick
YDH Dato’ Dev Kumar, Deputy Director of CID (Intelligence/Operation) installing the steering lock on steering wheel, assisted by Puan Mas Tina Abdul Hamid, Co-ordinator of VTREC as a symbol of protecting a vehicle
Mr Antony Lee, Chairman of PIAM presenting the memento to YDH Dato’ Dev Kumar, Deputy Director of CID (Intelligence/Operation)
Mr Antony Lee (Chairman of PIAM) presenting the memento to YDH Dato’ Dev Kumar
Puan Mas Tina Ushering YDH Dato’ Dev Kumar, Deputy Director of CID (Intelligence/Operation) to visit exhibitor’s booths
The VIP picture taken at Selfie Photo Booth props and backdrop
From Left: Tuan Khairul Anwar Bachok (Enforcement Director of JPJ), YDH Dato’ Dev Kumar M M Sree (Deputy Director of CID (Intelligence/Operation), Puan Mas Tina Abdul Hamid (Co-ordinator of VTREC), Mr Antony Lee (Chairman of PIAM) and Encik Mohamed Sabri Ramli (Deputy Chairman of MTA)
YBhg Dato’ Ooi Win Juat of PUSPAKOM Sdn Bhd sharing on safety of vehicle parts to YDH Dato’ Dev Kumar during visit to exhibitor’s booth session
YBhg Dato’ Alex Lye of International Association of Auto Theft Investigators (IAATI) Asian Branch sharing on safety of vehicle parts to YDH Dato’ Dev Kumar during visit to exhibitor’s booth session
YDH Dato’ Dev Kumar sticking his awareness message to protect accompanied by Puan Mas Tina Andul Hamid (Co-Ordinator of VTREC) and Tuan Khairul Anwar Bachok (Enforcement Director of JPJ)
YDH Dato’ Dev Kumar colouring the campaign doodle, in the picture was Tuan Khairul Anwar Bachok (Enforcement Director of JPJ)
“Protect Your Vehicle from Theft” shields as a symbolic of the campaign tag-line by the VIPs
From Left: Mr Antony Lee (Chairman of PIAM), Tuan Khairul Anwar Bachok (Enforcement Director of JPJ), YDH Dato’ Dev Kumar M M Sree (Deputy Director of CID (Intelligence/Operation), Puan Mas Tina Abdul Hamid (Co-ordinator of VTREC), Encik Mohamed Sabri Ramli (Deputy Chairman of MTA) and YDH Tuan SAC Razimi Ahmad (Ketua Penolong Penagarah JSJ)
From Left: YBhg Dato’ Dell Akbar Khan (Executive Vice President of Malaysian Resources Corp. Bhd), Encik Mohamd Izaz Othman (Malaysian Takaful Association), Puan Mas Tina Abdul Hamid (Co-ordinator of VTREC), YDH Dato’ Dev Kumar M M Sree (Deputy Director of CID (Intelligence/Operation)), Mr Antony Lee (Chairman of Persatuan Insurans Am Malaysia), Tuan Khairul Anwar Bachok (Enforcement Director of JPJ), YDH Tuan SAC Razimi Ahmad (Ketua Penolong Penagarah JSJ), YBhg Dato’ Ooi Win Juat (Head of Marketing and Advisory of PUSAPKOM Sdn Bhd) and Mr William Foo (CEO of Tune Insurance Malaysia Bhd)
Media and Press Conference session
YBhg Dato’ Dev Kumar responding to Press’ questions
Puan Mas Tina Abdul Hamid addressing the Press’ questions
YDH Dato’ Dev Kumar delivering his answers on various questions from reporters
Earlier session:
Registration of attendees during the Official Launch
Registration of attendees during the Official Launch
Short briefing of the Official Launch by Agency Mediamate, Puan Izzah Mohammed
Registration of attendees during the Official Launch
Among the representatives of Malaysia Takaful Association (MTA)
Short briefing of the Official Launch by Agency Mediamate, Puan Izzah Mohammed to YDH Dato’ Dev Kumar M M Sree (Deputy Director of CID (Intelligence/Operation)) and PDRM PRO Officer
A stand to attention to National Anthem “Negaraku”
Bacaan Doa during Official Launching of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021
Bacaan Doa during Official Launching of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021
Bacaan Doa during Official Launching of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021
Official Launching of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021 at NU Sentral on April 8, 2021 officiated by YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID, Bukit Aman
Official Launching of PDRM-VTREC Vehicle Theft Public Awareness Campaign 2021 at NU Sentral on April 8, 2021 officiated by YDH Dato’ Dev Kumar a/l M M Sree, Deputy Director of CID, Bukit Aman